Be helpful in the right way, at the right time, all the time. This is how you attract, engage, and delight. This is the inbound approach.
You want to grow your business. You want to make it the best version it can be for your market. And you believe that digital marketing is the way to do it.
You read, hear, see, watch, interact with digital everywhere. You want digital marketing: post on Instagram, publish an infographic on FB, make a viral YouTube video, trend on FB. Stop.
First things first. Why digital marketing? How can it help? What is inbound marketing?

Why

Your buyers are empowered. When they have a job to be done, your buyers search for helpful and trustworthy content.
Buyers go online to:
  1. learn more about their problems,
  2. research options,
  3. consider solutions,
  4. decide and make a choice
  5. get support.
You should be that expert for everyone on that journey. This is where your story comes in. This is where you tell your story about how you can help get a job done.

How

Be helpful in the right way, at the right time, all the time.
Blogs, social media, email, chat make it possible for you to do this. These digital tools deliver value 24/7 through channels where people consume content and engage with your brand. Moreover, the tools lend themselves to analysis to optimize the delivery of your value and maximize enagement.
An inbound approach puts rhyme and reason to the various strategies, tactics, and tools available. Inbound approach is how we attract, engage and delight people.
Attract
Add value to the conversation. Answer questions. Reach-out. Make it possible for people to find you. Don't be just an expert. Be trustworthy.
Engage
The journey from prospect, to lead, to customer. This is where you clearly define their needs, establish your expertise, and advise the approaches to their specific goal. And close.
Delight
Don't stop now. Continue providing value. Help them maximize your product or service. Explore ways you can work better together. Next thing you know you'll have advocates in your hands.

What

You can look to us to provide these services as part of a planned inbound marketing campaign.

Foundation

Kickoff Call
Reviewing everything so we're on the same page knowing who does what and everyone going in the same direction.
Buyer Profile and Buyer Persona Development
Identify the best fit industry/companies (B2B) or customer segments (B2C) for the value you provide. And who in those groups would actually be part of the buying process.
Customer Journey Map
Understand the process a customer or prospect goes through to achieve a goal with your company. Here you get a sense of your customers' motivations -- their needs and pain points.
Inbound Strategy
Analysis of the current state and opportunities, and plan for closing the gap.
Project Planning & Management
Stay on top of projects and forecasting

Traffic Generation, Lead Nurturing and Conversion

Blogging
Blogging brings organic visitors to your client’s website. Helpful content when your audience needs it.
SEO
Links to your website help you rank higher in search engines. SEO will always take a back seat to producing remarkable content that generates links on its own merits, but is still an important part of marketing strategy
Social Publishing
Engaging in social channels bring fresh, qualified traffic to your website. Be where people who can most benefit from you are.
Video
Harness the power of video across your marketing, sales, and service teams to provide actionable, personalized content to your leads and customers
Lead Nurturing & Automation
Nurture leads through your funnel by providing relevant content and offers along the buyer's journey.
Email Marketing
Use email marketing to connect with and engage existing contacts.